Left to right: Tammy Gooding of Smooth Radio, our sales manager Rich Davies (looking like he’d already enjoyed a few drinks!) and David Headley of The Belfry, which sponsored the Drinks category.

Our trophy cabinet is almost at bursting point!

The latest addition comes after Pure UBU won the Drinks category at the HEART of ENGLAND fine foods (HEFF) Awards 2010.

  The judges described Pure UBU as 'very clear and bright, crisp looking with a subtle rich colour – an infusion of hoppy flavours exploding in the mouth.'

This was the third year in a row that we've won a HEFF award. We won this category in 2008 with Farmers Harvest. Then in 2009 we won a Special Diamond Award for Grow, which recognised business success, market growth, sales turnover and export success.

During the award ceremony, held on Saturday 15th May, Pure UBU was also served to guests to accompany the fillet of beef main course.

Rich said: "We're very proud to be acknowledged by HEFF for Pure UBU and it's excellent to have won an award three years in a row. The team works very hard and Pure UBU is our biggest selling beer. Hopefully the sales will increase even more on the back of this award."