Purity Brewing Company - Pure UBU officially one of the World’s 50 Best Beers 2007!

03 October 2007

Pure UBU officially one of the World’s 50 Best Beers 2007!

We were extremely delighted to attend the International Beer Challenge awards ceremony in London and pick up our certificate officially proclaiming Pure UBU one of the World’s 50 Best Beers 2007!!!

The big day arrived with directors Paul H and Jim heading down the big smoke to do the honours leaving where they were extremely chuffed to pick up the award on everyone’s behalf. As you can imagine it is now proudly on display back at the brewery!

Paul H says, “As a relatively young company we are all hugely pleased with this massive achievement. The team has worked really hard to develop a premium quality product and we are thrilled that our hard work and dedication has paid off.” “It is tremendous for us to be recognised in such esteemed company.” adds Jim, “It was a memorable occasion.”

Each year the Challenge seeks out the finest beers from across the globe and in association with Off Licence News publishes it’s list of the World’s 50 Best Beers. It attracts international entries and is supported by some of the world's biggest brewers. The winning brands will be published in the 'World's 50 Best Beers' and will receive huge publicity in other industry-leading titles.

The beers were divided into 12 classes and rigorously judged and assessed on both taste and packaging by a panel of the industry's leading beer experts, headed by Chairman and esteemed beer writer, Jeff Evans.

Jeff, an award-winning, internationally-published beer writer and is seen as the leading authority on bottled-conditioned ales. He has written and edited eight editions of the Campaign for Real Ale's best-selling Good Beer Guide and six editions of CAMRA's Good Bottled Beer Guide.

Officially the Best Beer in The World!

From Left to right: Paul H, Flo and Paul E toast the success of Pure UBU.

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PRESS CONTACTS:
Please direct all press/media enquiries to:
Michelle Simpson
Sundeep Sehijpal
Telephone: 01527 579555

TERMS AND CONDITIONS:
Twitter T&C's:
1. Entrants must be over 18 years of age and be UK based. Winners will be required to provide proof of age in the form of photographic id before beer can be sent out. 2. Winning entries will be chosen randomly, and selected from the 'followers' of @Purityale on twitter.com at the end of each month (ie the closing date is the last day of each month). Twitter accounts are free and can be set up via www.twitter.com (Purity Brewing Co. is not responsible for www.twitter.com). 3. Winners will be notified via twitter and posted on www.twitter.com/Purityale within 5 days of the closing date of the competition each month. 4. There are no cash or other alternatives available to the prize offered. 5. The promoter reserves the right to terminate the promotion at any time, and will notify its decision via twitter.com 6. No purchase necessary. 7. This competition is not open to employees of Purity Brewing Co., their agents, or anyone personally connected with the promotion. 8. The prize is 8 bottles of either Mad Goose, Pure Gold or Pure UBU. There will be one winner per month. We can only send beer to a UK address. 9. A list of winners is available from Purity Brewing Co. The Brewery, Upper Spernall Farm, Off Spernal Lane, Great Alne, Warwickshire B49 6JF. Please send a Stamped Addressed Envelope. 10. The judges' decision is final. 11. The promoter accepts no responsibility for being unable to contact winners via twitter. 12. By following Purityale on twitter.com followers are automatically entered into this promotion. Entering this promotion entrants have accepted and agree to be bound by these terms and conditions. If you do not accept these terms and conditions, or do not want the chance to win the prize, please contact us (via this website, or via @Purityale) 13. For a full set of Terms and Conditions, and/or winners contact the promoter. Promoter: Purity Brewing Co. The Brewery, Upper Spernall Farm, Off Spernal Lane, Great Alne, Warwickshire B49 6JF.

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