Today we celebrate becoming the first brewery in the UK to be accredited as a Red Tractor assured company with the launch of our new beer, Farmers Harvest. This is the first alcoholic beverage to carry the Red Tractor assurance mark which makes it unique!
The mark symbolises that the ale has been produced in the UK using British grown malt and hops that meets the high standards expected and examined through independent inspections by the Assured Food Standards agency.
Paul Halsey, director at Purity, comments: “We’re really excited to be the first brewery to display the Red Tractor stamp. This reflects our commitment to use only British farmed produce in all of our ales. Including the Red Tractor symbol on our beer will work to reassure consumers and demonstrate our support for British farming.”
Colin Smith, chairman of Assured Food Standards, said: “We are delighted to award Purity with the first ever Red Tractor assurance mark for a brewery. This is the latest exciting development as an ever increasing number of businesses join Red Tractor. We hope other breweries will follow Purity’s lead and commit to sourcing farm assured British ingredients.”
NFU President Peter Kendall, Julia Mooney of Assured Food Standards, Ken Sutherland NFU Finance Director and our own Paul Halsey from Purity toast the new brews success.
Farmers Harvest, created by our head brewer Flo Vialan is a full flavoured beer with an ABV of 4.8% and a great balance of sweetness and bitterness. It has been especially brewed to commemorate 100 years of the National Farmers Union and will be officially launched at their centenary conference in London on Monday 18 th February.
The idea came about when Purity provided a small bar for the official opening of the NFU’s headquarters in Stoneleigh, Warwickshire, in June 2006 and together with NFU Finance Director Ken Sutherland, Purity set about turning it into a reality.
Farmers Harvest is available from us – online or via the brewery shop now, the Beer Club of Britain and at 230 Tesco’s stores nationwide from Monday 18th February.
Farmers Harvest – the first alcoholic beverage in the UK to carry the Red Tractor stamp. |
