From this week we are pleased to announce that we are increasing the number of Midland Tesco stores we supply with beer to 84. The move results from a successful trial of our award winning brews to 32 stores in 4 local counties initiated last autumn. This will bring the total number of Midland counties we now supply to 10.

                                                    

We started supplying the supermarket giant following the successful launch of both our cask ales, Pure UBU 4.5% ABV, a distinctive amber beer and Pure Gold 3.8% ABV, a refreshing golden ale in bottles.

 

“Diversifying into bottled beer has successfully increased our sales by 60% and helped us win accounts with a number of leading retailers.” Said Purity Sales Director Paul Halsey. “The resurgence of traditional cask beer has been recognised by the major players and they now offer a wider choice of bottled ale, which is great news for the consumer and independent craft breweries like us.”

 As the saying goes... "every little helps".  

The Picture shows Paul H, Flo & Paul E saying “Cheers!”